Weekend Reading – You Branding: Reinventing Your Personal Identity as a Successful Brand by Mark Cijo
In You Branding: Reinventing Your Personal Identity as a Successful Brand, Mark Cijo outlines many of the methods and secrets that he’s used to create a successful personal brand.
‘Have you ever used Google to look yourself up? Go ahead and take a moment to enter your name into the search engine. I’ll wait.
For a lot of us the result is an uncontrolled mess of descriptors and identifiers that lacks the necessary cohesion to arrest an audience. Others of us find that we are invisible.’
By Red Point Tailor