by Red Point Tailor | Recommended Reading
Weekend Reading – PERSONAL BRANDING for INTROVERTS and the SOCIALLY RELUCTANT: A Simple Guide to Reinvent and Manage Your Brand for Career Success by Dorothy Tannahill-Moran
Your Personal Brand is always showing even if you aren’t aware that it is.
Personal Branding for Introverts and the Socially Reluctant will learn you: – What is a Personal Brand and why it’s vital to align to your career direction – How to figure out what yours is – How to communicate and demonstrate your Brand at work, on social media and other critical places to reinforce it – How to do damage control when you blunder (which will happen at some point) – How to reinvent and change it when your goals change.
Created as a workbook, Personal Branding for Introverts and the Socially Reluctant will take you step-by-step through all the things you need to do or think of to create and manage your Personal Brand.
By Red Point Tailor
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by Red Point Tailor | Recommended Reading
Weekend Reading – Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” and Fascinate a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.”
By Red Point Tailor
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by Red Point Tailor | Recommended Reading
Weekend Reading – How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead
Sally Hogshead believes the greatest value you can add is to become more of yourself.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.
The science of fascination is based on Hogshead’s decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
By Red Point Tailor
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