Fascinate – discover what triggers fascination

Weekend Reading – Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” and Fascinate a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.”

By Red Point Tailor

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What are Your Fascination Advantages?

Weekend Reading – How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

The science of fascination is based on Hogshead’s decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

By Red Point Tailor

Have You Stopped Dreaming Because You Think It’s Too Late?

Weekend Reading – DARING TO DREAM ONCE AGAIN: It’s Never Too Late! by Dinah Lin

Dinah Lin is living proof it’s never too late…for anyone. Now in her 70s, she has become a published author and begun a new career. Daring to Dream Once Again shares her amazing journey—spanning seven decades and six countries.

What was it like growing up in a small town in Ohio as the only Asian family and living in Asia for fifteen years raising two young children? How did she make the transition from housewife and social hostess to the senior executive levels in both corporate American and in Washington, D.C., then leave everything behind to move to Beijing for a decade?

Her story is filled with courage, determination and perseverance–and dreaming the impossible dream. You will discover yourself on these pages as you learn from her.

Dinah shares her stories and life lessons with candor and insight. After reading her book you’ll learn to look for the opportunities in your own challenges and crises; you’ll gain courage to listen to the wisdom of your heart, and you’ll be inspired to reach for your own dreams and to know it’s never too late!

By Red Point Tailor

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