Weekend Reading – You Branding: Reinventing Your Personal Identity as a Successful Brand by Mark Cijo
In You Branding: Reinventing Your Personal Identity as a Successful Brand, Mark Cijo outlines many of the methods and secrets that he’s used to create a successful personal brand.
‘Have you ever used Google to look yourself up? Go ahead and take a moment to enter your name into the search engine. I’ll wait.
For a lot of us the result is an uncontrolled mess of descriptors and identifiers that lacks the necessary cohesion to arrest an audience. Others of us find that we are invisible.’